The Lacek Group LLC, a globally recognized leader in loyalty, customer engagement and data-driven communications in Minneapolis, is thrilled to offer a new scholarship program in 2021. Two $5,000 scholarships will be awarded to two BIPOC (Black, Indigenous, and People of Color) students, one each for a high school senior and a college student. The area of study need to be in marketing, creative arts, analytics, or computer science with the goal to ultimately lead to a career in marketing. Applicants must reside in Minnesota but may attend college in Minnesota or Wisconsin.

“We believe diversity drives smarter work for our clients — and better business for us,” says Bill Baker, CEO. “As noted on our website, ‘unique perspectives don’t just make life more interesting; they drive innovation, fuel creativity, and make our business and communities better.’”

This scholarship program grew out of our agency’s commitment to change regarding diversity, equity, and inclusion. In particular, the program reflects our focus on community involvement, financial support and hiring practices. “We hope that some of the scholarship recipients will eventually be hired by The Lacek Group,” says Baker.

For more details and scholarship requirements, see below.


Do you qualify?

  • Are you a black, indigenous, person of color (BIPOC) high school senior or a college student?
  • Are you a Minnesota resident?
  • Are you a high school senior or college student going to college in Minnesota or Wisconsin?
  • Are you enrolled or planning to enroll as a full-time student, with twelve (12) credits or more at a four-year college or university or an accredited arts school (MCAD, Dunwoody or similar)?
  • Are you planning on majoring in any of the following: computer programming, creative arts, data/statistics, marketing, or program management?
  • Are you in good academic standing?

If you answered yes to all of those questions you might qualify for The Lacek Group BIPOC scholarship program. Our agency will award one $5,000 scholarship to one qualifying high school senior and one $5,000 scholarship to one qualifying college student who are residents of MN. The scholarship is a one-time award and will be disbursed in two payments of equal amounts in September 2021 and January 2022 (assuming the student carries a minimum of twelve (12) credits per semester). The scholarship may be used for tuition and fees required for enrollment or attendance; fees, books, supplies and equipment required for courses of instruction; and/or room and board.

The deadline for submitting an application is April 30, 2021; you must submit by that time in order to be considered. Please make sure all contact information is accurate; Lacek will contact the finalists for a phone or online interview. The recipients will be selected and informed by June 30, 2021 and winners of the scholarships featured on The Lacek Group’s website.

Ogilvy and The Lacek Group employees and relatives are excluded from the scholarship.

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