The Lacek Group LLC, a globally recognized leader in loyalty, customer engagement and data-driven communications in Minneapolis, is thrilled to offer two $5,000 scholarships to two BIPOC (Black, Indigenous, and People of Color) students, one each for a high school senior and a college student. The area of study needs to be in or related to marketing, communication, business, finance, creative arts, analytics, or computer science. Applicants must be residents of Minnesota but may attend college in Minnesota or Wisconsin.

“We believe diversity drives smarter work for our clients — and better business for us,” says Bill Baker, CEO. “As noted on our website, 'unique perspectives don't just make life more interesting; they drive innovation, fuel creativity, and make our business and communities better.'”

This scholarship program grew out of our agency's commitment to change regarding diversity, equity, and inclusion. In particular, the program reflects our focus on community involvement, financial support and hiring practices. “We hope that some of the scholarship recipients will eventually be hired by The Lacek Group,” says Baker.

For more details and scholarship requirements, see below.

Do you qualify?

  • Are you a Black, Indigenous, Person of Color (BIPOC) high school senior or a college student?
  • Are you a Minnesota resident?
  • Are you a high school senior or college student going to college in Minnesota or Wisconsin?
  • Are you enrolled or planning to enroll as a full-time student, with 12 credits or more at a college, a university, or an accredited arts school (MCAD, Dunwoody or similar)?
  • Are you planning on majoring in computer programming, creative arts, data/statistics, marketing, business, communications, or program/project management? If not, state your major.
  • Are you in good academic standing? Please list your most current GPA below.

If you answered yes to all of those questions, you might qualify for The Lacek Group BIPOC scholarship program. Our agency will award one $5,000 scholarship to one qualifying high school senior and one $5,000 scholarship to one qualifying college student who are residents of MN. The scholarship is a one-time award and will be disbursed in two payments of equal amounts in September 2023 and January 2024 (assuming the student carries a minimum of 12 credits per semester). The scholarship may be used for tuition and fees required for enrollment or attendance; fees, books, supplies and equipment required for courses of instruction; and/or room and board.

The deadline for submitting an application is April 15, 2023; you must submit by that time in order to be considered. Please make sure all contact information is accurate; Lacek will contact the finalists for a phone or online interview. The recipients will be selected and informed by June 30, 2023 and winners of the scholarships will be featured on The Lacek Group's website.

Ogilvy and The Lacek Group employees and relatives are excluded from the scholarship.

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