We bridge the gap between the complexity of SAS and the one-to-one power of marketing.
The Lacek Group is a Customer Engagement Agency that partners with successful companies to drive data-driven messaging across multiple channels, including email, mobile, web, print, broadcast, PAS and more.
We help drive significant value for our clients by leveraging the investment they've made in SAS and optimizing it to its full potential.
We can work within your SAS environment or ours, partnering with your technical teams to ensure the tool is being used to the best of its ability. Incorporating non-SAS data environments is second-nature, as well.
We use SAS CI to execute automated campaigns and audits on a regular basis. Leveraging all available data, we can create hyper-relevant messaging to segments as small as one individual.
Analytics & Reporting
How did you do? What can be done better next time? We validate results, answers hypotheses, develop insights, spot trends, use responsive and predictive modeling, and more, at regularly scheduled intervals.
Collectively, our employees have decades of SAS experience, working with a wide variety of clients to create and maintain deeper customer relationships.
While operating 100% in Carnival’s data environment, we’ve helped them clean up their implementation, launch an initial campaign after just two months, deliver over 100 segments and successfully partner with them to implement the CI tool.
As Enterprise Holdings, Inc. has integrated the SAS platform into their organization, we’ve worked with them on database architecture and a common data model, developed a multi-path approach to migrating to the CI tool while simultaneously supporting existing campaign processes, devised strategies for incorporating predictive model scores into a multi-channel marketing message strategy, and much more.
We use SAS to help us generate models and campaigns for the Ford Owners Advantage Rewards Program. These reports help us identify at-risk dealers and prioritize contact strategies, identify member activities that could affect attrition, formulate dealer retetntion programs and build on-boarding programs that encourage new member activity.
The power of SAS is only as good as the people who use it. Let us help you bridge the gap between complexity and effectiveness, between IT and Marketing, and between the potential and the success of your direct marketing efforts.