If you weren't in marketing, what would you be doing?

Running a bike shop/coffee shop/wine bar in Northern Minnesota.

What was your best job before coming to Lacek?

Landscaper for one of my hockey coaches during high school. I learned to appreciate the value of hard, physical work. And that I wanted to get out of that business ASAP!

Complete this sentence: My adult kids think I'm...

Cool and can provide good advice.

What’s your most memorable loyalty experience or favorite loyalty program?

After getting bounced from an over-booked hotel in L.A., Starwood Preferred Guest put us up in the Presidential Suite at another local hotel.

What’s a fun fact people don’t know about you?

I have always enjoyed helping kids learn to waterski and wakeboard.

Back