The Lacek Group Creates New Website for The Soap Factory



The Lacek Group (TLG), a Minneapolis based customer engagement agency, is excited to help its pro bono client, The Soap Factory, debut the nonprofit’s newly redesigned website. Located in Minneapolis, The Soap Factory is an art gallery and creative organization that supports emerging visual artists in a unique and historic environment.

Designed by TLG, the new site,, features more engaging visuals and content, and offers a better experience on the latest operating systems, including mobile. TLG also helped migrate the original site to the Wordpress platform that offers the ability for easier updating with the organization’s news and events.

“The Soap Factory has grown so much since the original website was launched. Our team was excited to help create a new site that brings to life all the gallery has to offer,” said Jess Heitland, Senior Designer at TLG.

Other features of the new site include an improved site map for easier navigation, new functionality to automatically update internship and volunteer postings, a gallery slideshow and an updated font system to be legible across different devices.

“We are really thrilled with the new site and excited to have the depth of digital and design expertise of the TLG team, “ said Kate Arford, Gallery Director at The Soap Factory. “We appreciated the opportunity to be TLG’s pro bono client this past year and look forward to engaging more arts patrons locally and nationally with our new online presence.”

As part of the pro bono project, TLG also provided strategic counsel on The Soap Factory’s growing database and future CRM initiatives.

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About The Lacek Group
TLG is a customer engagement agency that develops marketing solutions at the intersection of brands, data insights and creativity. TLG designs and optimizes highly successful customer relationship management initiatives, loyalty programs, and customer communications across all media for some of the world’s most respected brands. The agency’s clients include Starwood Hotels & Resorts, Carnival Cruise Lines, U.S. Bank, Enterprise Holdings (National Car Rental, Alamo Rent a Car, Enterprise Rent-A-Car), United Airlines, Ford Motor Company and DuPont Pioneer and DuPont Crop Protection. TLG is a specialty agency of Ogilvy & Mather. Learn more about TLG at

About The Soap Factory
The Soap Factory is the largest independent contemporary art gallery in Minneapolis-Saint Paul, and one of the largest devoted to emerging practice in the United States. The gallery’s authentically “raw” space serves as a unique showcase for sculpture, installation, painting, performance, theater, dance, photography, film, and video.