The Lacek Group wins Silver ECHO Award with Carnival Cruise Lines



The Lacek Group (TLG), a Minneapolis-based customer engagement agency, and Carnival Cruise Lines were recognized with a Silver ECHO award at the 2014 DMA (Direct Marketing Association) International ECHO Awards .

Held on October 28, 2014, in San Diego, the international awards competition honored excellence in creativity, marketing strategy, and response results in data-driven marketing campaigns from the U.S and more than 50 countries. Gold, Silver, and Bronze ECHO winners are selected from thousands of entries.

TLG received the Silver ECHO Award in the “Travel & Hospitality/Transportation” category for the agency’s first comprehensive customer-engagement effort with Carnival titled the “Carnival Cruise Lines Wave Campaign.” Created to generate early cruise season bookings, the “Wave” campaign featured highly personalized messaging and imagery, appealing to Carnival’s past guests through thousands of unique direct mail and email communications.

“We are thrilled to have our first Carnival Cruise Lines campaign generate successful results for our client and have it recognized among the leading customer engagement programs in the world,” said Jon Fjalstad, Senior Partner, Group Account Director at The Lacek Group. “This award is a testament to our partnership with Carnival and the ability to dig into their customer data to find the most compelling insights for a very targeted and engaging campaign.”

“We could not be more pleased with the results we have realized during the first year of our partnership with The Lacek Group,” said Rob Borden, Vice President, Customer Marketing and E-Business at Carnival Cruise Lines. “We would like to extend our congratulations to The Lacek Group for this win, and our sincere thanks for their valued partnership.”

This year’s ECHO competition honored excellence in integrated and single-channel direct-response campaigns spanning a diversity of channels, such as alternative media, banner ads, catalog, direct mail, email, mobile, print, search marketing, social media, telemarketing, television/video/radio, Web advertising and Web development.

The ECHOs – the world’s top advertising and marketing competition solely dedicated to data-driven marketing – were first established in 1929, originally focused on direct mail.

For more information about the International ECHO Awards, please visit

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The Lacek Group (TLG) is a customer engagement agency that develops marketing solutions at the intersection of brands, data insights and creativity. TLG designs and optimizes highly successful customer relationship management initiatives, loyalty programs, and customer communications across all media for some of the world’s most respected brands. The agency’s clients include Starwood Hotels & Resorts, Carnival Cruise Lines, U.S. Bank, Enterprise Holdings (National Car Rental, Alamo Rent a Car, Enterprise Rent-A-Car), United Airlines, Ford Motor Company and DuPont Pioneer and DuPont Crop Protection. TLG is a specialty agency of Ogilvy & Mather. Visit to learn more.