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The Lacek Group Wins Five Awards at NAMA

The Lacek Group (TLG) walked away with five major awards from the National Agri-Marketing Association (NAMA) at its Best of NAMA show during an annual conference in Kansas City, Mo., this month.

TLG was awarded a first-place win for its TV ad “With You From the Word Go,” which reinforced DuPont Pioneer’s “With You” brand message with growers, Pioneer sales reps and DuPont Pioneer employees. Additionally, TLG received four second-place awards in these categories: New Product Introduction, Radio–Single, Radio–Series and Direct Mail. In total, a whopping 28 TLG entries for DuPont Pioneer won regional awards, which then became finalists in the national competition.

“We’re proud to produce category-leading work across several media for DuPont Pioneer,” says John Jarvis, chief creative officer. “It’s nice to receive recognition in traditional advertising awards shows, because most of our work continues to be in the digital space.”

The Best of NAMA awards annually recognize excellence in agricultural marketing programs, including advertising, digital communications, public relations and event marketing. To be eligible for the Best of NAMA awards, companies and agencies must first qualify through regional competitions before advancing to the national level.

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About The Lacek Group

TLG is a customer-engagement agency that develops marketing solutions at the intersection of brands, data insights, and creativity. TLG designs and optimizes highly successful customer-relationship management initiatives, loyalty programs, and customer communications across all media for some of the world’s most respected brands. The agency’s clients include Starwood Preferred Guest, Marriott Rewards, Carnival Cruise Lines, U.S. Bank, Enterprise Holdings (National Car Rental, Alamo Rent A Car, Enterprise Rent-A-Car), United Airlines, Ford Motor Company, DuPont Pioneer, and DuPont Crop Protection. TLG is a specialty agency of Ogilvy & Mather. Learn more about TLG at lacek.com.

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