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The Lacek Group Partners with adoptaclassroom.org on New Community-Engagement Initiative

MINNEAPOLIS (May 11, 2017) – As part of the agency’s ongoing commitment to making a positive impact in the community, The Lacek Group (TLG), a Minneapolis-based customer-engagement agency, has selected Minnesota-based, national nonprofit AdoptAClassroom.org as its community partner for 2017–2018. 

AdoptAClassroom.org provides funding for K–12 teachers across the U.S. so they can purchase the classroom supplies and materials they need to help their students learn and succeed. According to AdoptAClassroom.org, on average, teachers spend $600 of their own money every year on supplies for their classroom, with nearly 20% of teachers spending more than $1,000 annually. 

During the first year of the new partnership, TLG will collaborate with AdoptAClassroom.org to support Banaadir Academy in Minneapolis, a free K–8 Minnesota Transitions Charter School. Located in North Minneapolis, the school is focused on serving more than 300 children from the Minneapolis Somali community, many of whom are recent immigrants.

In honor of National Teacher Appreciation Week (May 8–12), TLG will host a recognition luncheon for Banaadir teachers and staff on Thursday, May 11. The luncheon is the first of a series of initiatives planned and led by agency employees to help raise much-needed funds to support Banaadir teachers’ educational efforts. 

“We are thrilled to have TLG partner with us, not only in support of Banaadir Academy here locally, but to help raise awareness of our mission to support all teachers,” said Ann Ness, Executive Director, AdoptAClassroom.org. “Ninety-one percent of teachers purchase basic school supplies for their students whose families are unable to afford them, and our goal is to help them ensure their students are successful.” 

In addition to hosting agency fundraisers throughout the year, TLG employees will have the opportunity to provide some hands-on assistance, upgrading Banaadir’s teachers’ lounge and volunteering in the classrooms through the school’s Reading Buddy program. “We are really excited to partner with AdoptAClassroom.org,” said Chris Hoffman, Senior Vice President/Chief Talent Officer, TLG. “This is TLG’s first time supporting an education initiative, and selecting AdoptAClassroom.org as our community-engagement partner was decided by agency vote. The Banaadir Academy teachers and staff have been very appreciative, and we look forward to supporting their work this year.”

For the past two decades, TLG has selected an organization every two years to be a community-engagement partner and recipient of financial contributions. During that two year period, TLG employees organize fundraising events and activities, as well as create fundraising opportunities at existing annual agency events, that benefit the community partner. 

Since its start in 1993, TLG and its employees have donated up to $15,000 annually to support several organizations, including Habitat for Humanity; Big Brothers Big Sisters of the Greater Twin Cities; the Ronald McDonald House Charities, Upper Midwest; Second Harvest Heartland; Sharing & Caring Hands; Feeding America; Faith’s Lodge; the American Cancer Society; and, most recently, Special Olympics Minnesota. 

To join TLG’s efforts to support Banaadir Academy, please visit 

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About TLG
TLG is a customer-engagement agency that develops marketing solutions at the intersection of brands, data insights and creativity. TLG designs and optimizes highly successful customer-relationship management initiatives, loyalty programs and customer communications across all media for some of the world’s most respected brands. The agency’s clients include Marriott International, Carnival Cruise Lines, U.S. Bank, Enterprise Holdings (National Car Rental, Alamo Rent a Car, Enterprise Rent-A-Car), Ford Motor Company, and DuPont Pioneer and DuPont Crop Protection. TLG is a specialty agency of Ogilvy & Mather. Learn more about TLG at www.lacek.com.

About AdoptAClassroom.org
AdoptAClassroom.org empowers teachers by providing the classroom supplies and materials needed to help their students learn and succeed. As an award-winning 501(c)(3), AdoptAClassroom.org makes it easy for individual donors and corporate sponsors to donate funds to K–12 classrooms in public, private and charter schools throughout the U.S. On average, teachers spend $600 of their own money each year to equip their classrooms — 20% of teachers spend more than $1,000 annually. Since 1998, AdoptAClassroom.org has raised more than $30 million and benefited more than 4.25 million students. AdoptAClassroom.org holds a 4-star rating from Charity Navigator. For more information, or to adopt a classroom, please visit www.AdoptAClassroom.org.

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