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The Lacek Group Named a Leader in Loyalty Service Providers


[MINNEAPOLIS, Minn., July 15, 2019] – The Lacek Group — a Minneapolis-based loyalty and customer engagement agency, and a specialist brand company of Ogilvy — today announced that it was named a Leader in “The Forrester Wave™: Loyalty Service Providers, Q3 2019” report.

The Lacek Group was ranked as one of the five Leaders (Forrester’s highest category ranking) in an evaluation of 22 criteria spanning current offerings, strategy, and market presence. The report shows how each provider measures up and provides vendor selection guidance for marketing professionals. The Lacek Group received the top scores possible in six criteria: account management, creative services, experience design services, technology services, change management tools and services, and employee experience.

"The Lacek Group is proud to be named a Leader by a company as thorough and objective as Forrester Research," says Bill Baker, CEO of The Lacek Group. "We've enjoyed a lot of success in the loyalty and customer engagement space for over 25 years now, and we believe this validates both our team's expertise and the positive feedback we receive every day from our industry-leading clients."

As part of their evaluation, the Forrester report noted, The Lacek Group “focuses its expansive offerings of loyalty marketing and customer engagement services on transforming loyalty programs to meet customers’ expectations and drive value to clients’ businesses.” Additionally, the report cited The Lacek Group’s clients liking “its adaptability, consistency, and strength of analytics and loyalty marketing capabilities.” Finally, it added that clients “look to The Lacek Group as a source of loyalty expertise.”

Forrester Research’s evaluation included a review of the 14 most significant loyalty service providers. The Forrester Wave™: Loyalty Service Providers, Q3 2019 report, and information on The Lacek Group’s loyalty capabilities can be found here.

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About The Lacek Group

The Lacek Group is a pioneer in customer engagement and loyalty solutions at the intersection of brands, data insights, and creativity. For more than 25 years, The Lacek Group has built and optimized highly successful loyalty programs, customer-relationship management initiatives, and customer communications across all media for many of the world’s most respected brands. The agency’s clients include Marriott, Carnival Cruise Line, U.S. Bank, Enterprise Holdings (National Car Rental, Alamo Rent a Car, Enterprise Rent-A-Car), United Airlines, Ford Motor Company, The Home Depot and Dunkin’ Brands. The Lacek Group is a specialist brand company of Ogilvy. Learn more about The Lacek Group at lacek.com/about.


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