The Lacek Group announces new additions to its Leadership Team, and several new senior hires.
[MINNEAPOLIS, MAY 10, 2021] – The Lacek Group, an Ogilvy Experience company and national leader in loyalty, experience and customer engagement announced is proud to announce six new additions to its Leadership Teams and three new senior-level hires.
Shi Bu is promoted to Senior Vice President, Data Intelligence, and joins the Senior Leadership Team. Shi has nearly 20 years of all-encompassing experience in insights-driven marketing practice. Her wide spectrum of data skills in advanced analytics, business intelligence measurement and reporting, predictive modeling, customer segmentation and thought leadership have served numerous world-class clients at The Lacek Group.
David Hinkemeyer is promoted to Senior Vice President, Account Director, and joins the Senior Leadership Team. David has over 20 years of client leadership and marketing management responsibility. He has led our relationship with the Ford/Lincoln account since coming to Lacek in 2016. Under his leadership, the Ford account has grown to one of the agency's largest and most successful.
Barb Olson is promoted to Vice President, Strategic Services, and joins our Leadership Team. Barb joined Lacek in 2018 and has over 25 years of data-driven marketing experience. Barb is a lead strategist designing loyalty and customer engagement programs and enhancement strategies for many of Lacek’s clients.
Warren Wiens is promoted to Vice President, Strategic Services, and joins our Leadership Team. Warren joined The Lacek Group in May 2016, and leads loyalty strategy for Ford, providing client guidance on program design and program evolution.
Pat McManus is promoted to Vice President, Account Director, and joins our Leadership Team. Pat joined our Strategic Services team several years ago with extensive loyalty program experience and now works with the Ford and Lincoln brands managing day-to-day operations of several of their North American loyalty programs.
Jeff Anderson joins The Lacek Group as Vice President, Data Intelligence Strategist and joins our Leadership Team. Jeff brings over 30 years of experience in marketing analytics, business intelligence, data consulting, implementation of advanced machine learning solutions and team leadership. He is deeply entrenched into customer loyalty, CRM analytics, 3rd party data applications and global data-driven marketing strategy, particularly in the automobile industry.
Todd Hedberg joins The Lacek Group as Director, Digital Strategy. Todd has over ten years of digital strategy leadership experience in the retail side of the healthcare, financial services, and medical device industries. Most recently, he was leading enterprise-level SEO & SEM strategies for large organizations, including Prime Therapeutics, Magna-Tiles, Varde Partners and more, through agency consulting.
Chelsea Klevesahl joins The Lacek Group as Group Creative Director. Chelsea has nearly two decades of experience in creative leadership positions at agencies like Saatchi & Saatchi, Carmichael-Lynch, Fallon, Periscope and Solve. In addition, she has co-founded a photography company, held brand marketing positions on the client side and run her own Minneapolis-based creative services company for several years.
To learn more about The Lacek Group, visit lacek.com.