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New Forrester report cites The Lacek Group


MINNEAPOLIS—Basing its agency selections on market presence and capability, Forrester Research included The Lacek Group among its featured providers in a Now Tech report, Tools and Technology: The Customer Loyalty Playbook for 2018. To read the full report, visit forrester.com.

“Our expertise in loyalty marketing is well-recognized and for good reason,” says Bill Baker, CEO of the Minneapolis customer-engagement agency. “For 25 years, we’ve been identifying customer data, leveraging analytics strategies, and using creativity to connect our clients with their customers. Today we’re all about making loyalty bigger.”

In this report, Forrester—one of the world’s most influential research and advisory firms—studied “services and technology providers that help marketers

build and execute strategies…that foster, retain, and deepen relationships with existing customers.” Additionally, the report considered various delivery methods and capabilities; defined loyalty technology platforms, loyalty agencies, and hybrid loyalty solutions; and considered how a company might best select a vendor based on capabilities, geography, and vertical market focus.

For example, The Lacek Group’s top three vertical market focuses are travel and hospitality, financial services, and retail sectors. Clients include Marriott International, Carnival Cruise Lines, U.S. Bank, Enterprise Holdings (National Car Rental, Alamo Rent a Car, Enterprise Rent-A-Car), and Ford Motor Company.

“The Lacek Group designs and optimizes highly successful customer-relationship management initiatives, loyalty programs, and customer communications across all media for some of the world’s most respected brands,” says Baker. “We’re grateful to be included in this new report and among such good company as the other category leaders.”


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