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The Lacek Group Joins Loyalty360 as a Leader in Loyalty Evolution and Innovation

[MINNEAPOLIS, May 16, 2021] – The Lacek Group, an Ogilvy Experience company and national leader in loyalty and customer-engagement, announced today its new membership in Loyalty360, the leading association for customer loyalty.

“We’re thrilled to join the dynamic Loyalty360 community,” says Michelle Wildenauer, senior vice president, strategic services, The Lacek Group. “Our agency is uniquely positioned to be at the center of the loyalty marketing ecosystem, thanks to decades of proven and recognized expertise among our longtime Fortune 500 clients. We look forward to sharing our insights with the community and learning from other leading brands and members as well.”

The Lacek Group boasts some of the most tenured client relationships in the industry — and its membership in Loyalty360 is further proof of the agency’s consistent investment in talent, knowledge and technologies. As a specialty agency of Ogilvy, The Lacek Group partners with the world’s most respected agency network to put their innovative data-driven solutions to work for national and global brands.

“We’re ecstatic that The Lacek Group is bringing their decades of experience in customer engagement and loyalty to the Loyalty360 community,” says Mark Johnson, CEO and CMO of Loyalty360. “As the loyalty landscape continues to evolve, we see growing interest from the market to align themselves with prominent thought leaders that can help guide everyone in this rapidly evolving space. We know The Lacek Group’s extensive industry knowledge will be a great resource for our community, and we look forward to their active involvement.”

Both organizations, The Lacek Group and Loyalty360, believe in the power of data intelligence and how it can effectively drive customer loyalty, experience and retention. In addition, these loyalty leaders understand the constant evolution required to improve and grow customer engagement, deepening relationships with brands’ best customers, particularly through the use of digital data strategies. The Lacek Group looks forward to sharing expertise, best practices, news, and insights with the Loyalty360 community.

To learn more about The Lacek Group, visit lacek.com; for more information about Loyalty360, visit loyalty360.org.

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