Data is our secret weapon.  And we use our power for good.

For 25 years, The Lacek Group has been evolving and refining data and analytics strategies that help our clients identify their highest-potential customers, nurture them across channels throughout their life cycles, and use data to personalize each relationship for optimal long-term results.

Data is at the core of everything we do. We know how to make it come alive. How to glean intelligence and drive business strategy from it. How to build amazingly effective promotions and programs around it. And how to get a true measure of its effectiveness.

But we also understand and appreciate people — what motivates them, what makes them loyal, what they expect from brands and what those brands can do to demonstrate loyalty in return. That’s where our award-winning creative group comes into play.

And as a specialist brand partner of Ogilvy & Mather, we partner with the world’s most respected agency network to put our new and innovative data-driven solutions to work around the globe.

We like to say we operate at the intersection of data, creativity and strategy. Click on any one of those to learn a little more.

Our industry-leading data practice consists of three parts. Our Data Insights group performs descriptive and diagnostic analytics that reveal the kind of insights that drive our promotional campaigns as well as day-to-day campaign operations. The Campaign Operations and Analytics team continually evolves and streamlines our campaign-management processes to accurately and easily execute timely campaigns and deliver the appropriate reporting tools and technologies. Data Solutions drives new data initiatives and offerings, works with clients to identify issues and recommend technical solutions, and creates a suite of methodologies, tools and technologies to automate or prepare data for analysis, reporting performance management and campaign execution.
We offer a full range of digital and traditional creative services and produce content ranging from network television spots to printed collateral to full web experiences to digital training modules. Our group of over 60 writers, designers, developers and producers come from some of the leading agencies and studios in the country and boast the kind of local, national and international recognition that many agencies can only dream of. The majority of our work is in the digital space, and these seasoned professionals are as adept at moving pixels around as they are at recording award-winning radio spots.
You’re swimming in data. Oceans of data. But how do you use that data to build a cohesive engagement and messaging strategy? Our strategists, planners, thinkers and doers always have their eyes on the big picture, devising customer engagement strategies that can scale. They work across channels and touchpoints, looking for opportunities to merge first-party, or known customer data, with third-party data to create a more holistic and useful customer-centric view and more relevant and integrated strategies. And they’re second to none when it comes to designing, testing and building world-famous loyalty programs.

Program Development

  • CRM strategy
  • Program design and optimization
  • Loyalty tracking technology
  • Program economics
  • Research
  • Customer data analysis
  • Competitive benchmarking
  • Program partner sourcing

Marketing Analysis

  • Promotion-effectiveness tracking and analysis
  • Campaign segmentation
  • Response modeling
  • Experimental design and execution

Information Services

  • Database-systems design, development, delivery and support
  • Database development
  • Data audits
  • Data interchange, integration and security

Creative Services

  • Brand identity
  • Digital and print design
  • Marketing communications
  • Social and emerging media
  • Production services

Digital Solutions

  • Sites
  • Emails
  • Profile management
  • Training systems
  • Sales tools

These are the brands on the cutting edge of data-driven customer engagement.