Data is our secret weapon.  And we use our power for good.

The Lacek Group is a globally recognized leader in loyalty, customer engagement and data-driven communications.

For over 25 years, we’ve been evolving and refining our data and analytics strategies to help our clients identify their highest-potential customers, engage them across channels throughout their lifecycles, and use data to personalize each relationship for optimal long-term results.

Data is at the core of everything we do. We know how to make it come alive. How to glean insights and use it to drive business strategies. How to build amazingly effective programs and promotions around it. And how to get a true measure of its effectiveness.

But loyalty is bigger than programs — it’s the outcome of strong customer relationships built not just around rational elements of value, but emotions.

So our strategic and creative groups look for, and capitalize on, those insights that tell the story of our customers as people, not just data points — what motivates them, what makes them loyal, what they expect from brands and how those brands can demonstrate loyalty in return.

And as a specialist brand company of the Ogilvy Group, we have the power of Ogilvy and WPP behind us as we put our innovative data-driven solutions to work across the globe.

Capabilities

Customer Engagement and Loyalty
  • Loyalty & CRM strategy
  • Program design & optimization
  • Omnichannel & digital communications planning
  • Experience strategy
  • Total customer value management
  • Technology consulting
  • Personalization strategy & design
  • Program economics
  • Research
  • Competitive benchmarking
  • Partnership marketing
  • Co-brand strategies
  • Innovation & roadmap development
  • Change management consulting & management
Marketing Analysis
  • Analytics strategy, design & development
  • Advanced analytics & model augmentation
  • Business intelligence & data visualization
  • Experimental design & execution
  • Promotion-effectiveness tracking & analysis
  • Customer value modeling & segmentation
Information Services
  • Database-systems design, development, delivery & support
  • Database development
  • Data audits
  • Data interchange, integration & security
Creative Services
  • Brand identity
  • Digital & print design
  • Marketing communications
  • Social & emerging media
  • Production services
Digital Solutions
  • Full stack web application development
  • Dynamic email development
  • CODA – proprietary dynamic messaging console

These are the brands on the cutting edge of data-driven customer engagement.