Data is our secret weapon.And we use our power for good.
For 25 years, The Lacek Group has been evolving and refining data and analytics strategies that help our clients identify their highest-potential customers, nurture them across channels throughout their life cycles, and use data to personalize each relationship for optimal long-term results.
Data is at the core of everything we do. We know how to make it come alive. How to glean intelligence and drive business strategy from it. How to build amazingly effective promotions and programs around it. And how to get a true measure of its effectiveness.
But we also understand and appreciate people — what motivates them, what makes them loyal, what they expect from brands and what those brands can do to demonstrate loyalty in return. That’s where our award-winning creative group comes into play.
And as a specialist brand partner of Ogilvy & Mather, we partner with the world’s most respected agency network to put our new and innovative data-driven solutions to work around the globe.
We like to say we operate at the intersection of data, creativity and strategy. Click on any one of those to learn a little more.
- CRM strategy
- Program design and optimization
- Loyalty tracking technology
- Program economics
- Customer data analysis
- Competitive benchmarking
- Program partner sourcing
- Promotion-effectiveness tracking and analysis
- Campaign segmentation
- Response modeling
- Experimental design and execution
- Database-systems design, development, delivery and support
- Database development
- Data audits
- Data interchange, integration and security
- Brand identity
- Digital and print design
- Marketing communications
- Social and emerging media
- Production services
- Profile management
- Training systems
- Sales tools