Introducing our new look.

We’re proud to introduce a new look to The Lacek Group for 2022. Since we believe customer loyalty needs to be more human and emotional, we wanted that to be reflected in our branding. You’ll notice a lighter font, an updated and more relevant mark, and a collection of patterns and colors that makes loyalty – and The Lacek Group – more approachable. We explain it here.

Learn more

Learn more about the lacek group.

In the Media

Our new global research report reveals the changing expectations for brand loyalty.

Create, distribute and measure
personalized messages across
platforms and channels.

Learn more about this new tool.

Our individual differences make us a stronger company.

We believe diversity drives smarter work for our clients — and better business for us. Unique perspectives don’t just make life more interesting; they drive innovation, fuel creativity and make our business and communities better. We believe inclusion is essential, and we welcome all who are ready to join our push for positive change. Every single day.

We work with leading brands like Marriott, Ford, Carnival Cruise Line, Enterprise Rent-A-Car, Dunkin’ Brands, JP Morgan Chase, United Airlines and more.

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Loyalty, data, customer engagement –
there’s a lot to think about.

Here’s what we’ve been thinking.

Creativity is found
in every corner. And
we have a lot of corners.

check out our latest work.

Soup Smackdowns. Patio parties. And, yes, a ping pong table. We’ve checked the “fun place to work” box.

#laceklife

Why do we get to work with the best brands?
Because we have the best people.

Join Us

Introducing our new look.

Learn more

We design, build and manage world-class loyalty programs.

Learn more about the lacek group.

In the Media

Our new global research report reveals the changing expectations for brand loyalty.

READ MORE

Create, distribute and measure
personalized messages across
platforms and channels.

Learn more about this new tool.

Our individual differences make us a stronger company.

Read more

We work with leading brands like Marriott, Ford, Carnival Cruise Line, Enterprise Rent-A-Car, Dunkin’ Brands, JP Morgan Chase, United Airlines and more.

See More

Loyalty, data, customer engagement –
there’s a lot to think about.

Here’s what we’ve been thinking.

Creativity is found
in every corner. And
we have a lot of corners.

check out our latest work.

Soup Smackdowns. Patio parties. And, yes, a ping pong table. We’ve checked the “fun place to work” box.

#laceklife

Why do we get to work with the best brands?
Because we have the best people.

Join Us

Introducing our new look.

Learn more

We design, build and manage world-class loyalty programs.

Learn more about the lacek group.

In the Media

Our new global research report reveals the changing expectations for brand loyalty.

READ MORE

Create, distribute and measure personalized messages across platforms and channels.

Learn more about this new tool.

Our individual differences make us a stronger company.

Read more

We work with leading brands like Marriott, Ford, Carnival Cruise Line, Enterprise Rent-A-Car, Dunkin’ Brands, JP Morgan Chase, United Airlines and more.

See More

Loyalty, data, customer engagement – there’s a lot to think about.

Here’s what we’ve been thinking.

Creativity is found in every corner. And we have a lot of corners.

check out our latest work.

Soup Smackdowns. Patio parties. And, yes, a ping pong table. We’ve checked the “fun place to work” box.

#laceklife

Why do we get to work with the best brands? Because we have the best people.

Join Us

Create, distribute and measure
personalized messages across
platforms and channels.

Loyalty, data, customer engagement –
there’s a lot to think about.

Creativity is found
in every corner. And
we have a lot of corners.

Why do we get to work with the best brands?
Because we have the best people.