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The Art and Algorithms of Brand Devotion

Your customers like a lot of brands. But they’re devoted to very few.

Creating deep, lasting and trusted relationships with your most valuable customers is an art. And a science. It’s driven by a holistic approach of strategies and experiences that involves and inspires customers at every step throughout their brand journey. This approach includes data-driven engagement and brand loyalty strategies, segmentation and personalization, customer experience design, human-design thinking and innovation, and more. Working together, these devotion drivers meet your customers in the moment, at every moment.

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Engagement. Collaboration. Integration.
We make Brand Devotion happen.

Creating and sustaining relationships with your best customers starts with an agency that has the building blocks to make innovation and brand devotion possible. These include:

Our Latest Insights

Trends 2026—Four Trends Redefining Loyalty

Discover how brands can redefine loyalty with proactive engagement strategies and build enduring customer relationships in our latest 2026 loyalty trends report.

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Go Ahead, Take a Page from Our Playbook

Discover how strategic brand partnerships can boost customer loyalty and redefine your marketing approach. Learn to create, assess, and maintain effective collaborations with our comprehensive guide.

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Empathy: A Bridge Across Data Silos

Navigating data silos with empathy can transform fragmented datasets into holistic insights, fostering effective collaboration and enhancing personalized customer experiences across enterprises.

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Navigating New AI Inbox Experiences

Discover how AI is revolutionizing email marketing with new strategies for personalization, summaries, and design to enhance customer engagement and maintain inbox visibility.

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Breaking News

The Lacek Group Selected by FNBO as Agency of Record for Credit Card Marketing

The Lacek Group has been appointed as FNBO's agency of record for credit card marketing, focusing on innovative strategies to enhance customer engagement and drive growth. Continue Reading

Breaking News

The Lacek Group Announces New Headquarters: The Dayton's Project

The Lacek Group announces it's new headquarters at the iconic Dayton's Project in downtown Minneapolis. The new location marks only the third headquarters in the agency’s 30-year history. Continue Reading

The Lacek Difference

A Culture of Innovation,
Creativity and Inclusivity

Culture is everything at The Lacek Group. Learn more about how we support our brilliant, diverse body of employees in Minnesota and across the U.S.

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