Production


Production — an Integral Part of Lacek's Loyalty Practice

The Lacek Group's production team, boasting more than 80 years of combined experience among its members, embodies the expertise and enthusiasm required to meet the needs of each project and ultimately exceed client expectations.

With backgrounds ranging from publishing to printing to marketing, this group of responsive professionals manages highly complex projects, saves clients significant amounts of money, and shortens production schedules to meet demanding deadlines — while still producing award-winning work.

Production Miracles
On behalf of Starwood Hotels & Resorts and its hundreds of premiere properties around the world, Lacek's production team creates, manages and produces loyalty credentials composed of 91 printed components that cover seven membership tiers, eight languages and five global regions, with annual quantities that exceed millions.

For Continental Airlines, the team combined separate, costly and burdensome newsletters and member statements into a single communications component, adopting an in-line print process that significantly reduced client costs and cut production schedules in half.

And in collaboration with National Car Rental, Lacek's experts converted millions of generic, large-volume mailers into targeted, self-mailing booklets with highly dynamic messages based on consumer behavior. The result was a more strategic, relevant and effective communications tool without any strain on strict client budgets or schedules.