The Lacek Group Hires Brad Fiery
11.09.2009
MINNEAPOLIS, MN
The Lacek Group, a specialty agency of Ogilvy & Mather, has hired Brad Fiery as Vice President and Practice Leader, Database Marketing and Analysis.
With over 20 years of experience in analytics and database marketing, Fiery worked most recently as Senior Director, Global Decision Sciences at General Electric Capital where he was responsible for analytics for the Americas. Fiery received his BS in Business Administration from the University of Maryland and his MBA in MIS/Operations from the University of Minnesota. Prior to his time at GE, he worked for Wells Fargo Home Mortgage where he was responsible for Customer Analytics. While at Wells Fargo, he was instrumental in envisioning, creating, and deploying an Enterprise Analytical platform for all of Wells Fargo. Brad has also worked at General Mills in Marketing Research and the Equitable Life Assurance Society of the United States in Sales. Throughout his career he has translated customer information into actionable marketing strategies that yield enhanced sales performance.
“The Lacek Group is uniquely positioned to deliver to its client’s database marketing and analytic solutions. By combining world class tools, processes, and a team who have passion for database marketing and innovating loyalty marketing, clients are enabled to grow their most loyal customers. I am very excited to be part of the growth of the organization’s expanding client offerings.”
Based in Minneapolis, The Lacek Group is a data-driven interactive and direct marketing agency that designs, communicates and manages customer loyalty initiatives. Clients include Starwood Hotels & Resorts (Starwood Preferred Guest), Continental Airlines (OnePass), Ford Motor Company (Owner Advantage Rewards) and National Car Rental (Emerald Club).
11.09.2009
MINNEAPOLIS, MN
The Lacek Group, a specialty agency of Ogilvy & Mather, has hired Brad Fiery as Vice President and Practice Leader, Database Marketing and Analysis.
With over 20 years of experience in analytics and database marketing, Fiery worked most recently as Senior Director, Global Decision Sciences at General Electric Capital where he was responsible for analytics for the Americas. Fiery received his BS in Business Administration from the University of Maryland and his MBA in MIS/Operations from the University of Minnesota. Prior to his time at GE, he worked for Wells Fargo Home Mortgage where he was responsible for Customer Analytics. While at Wells Fargo, he was instrumental in envisioning, creating, and deploying an Enterprise Analytical platform for all of Wells Fargo. Brad has also worked at General Mills in Marketing Research and the Equitable Life Assurance Society of the United States in Sales. Throughout his career he has translated customer information into actionable marketing strategies that yield enhanced sales performance.
“The Lacek Group is uniquely positioned to deliver to its client’s database marketing and analytic solutions. By combining world class tools, processes, and a team who have passion for database marketing and innovating loyalty marketing, clients are enabled to grow their most loyal customers. I am very excited to be part of the growth of the organization’s expanding client offerings.”
Based in Minneapolis, The Lacek Group is a data-driven interactive and direct marketing agency that designs, communicates and manages customer loyalty initiatives. Clients include Starwood Hotels & Resorts (Starwood Preferred Guest), Continental Airlines (OnePass), Ford Motor Company (Owner Advantage Rewards) and National Car Rental (Emerald Club).
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