Dada Data Alpha Beta: Loyalty Marketing in Digital Age
05.06.2009
BY Julie Bustos
MINNEAPOLIS, MN
The Lacek Group hosted a Regional Workshop for the Association of National Advertisers (ANA) at the Hotel Ivy in downtown Minneapolis on May 6, 2009. This was the ANA’s first-ever Regional Workshop in Minnesota. The topic: New Approaches to Connecting with Customers.
Julie Bustos, Senior Partner and Vice President of Interactive and Information Systems, delivered a lively talk entitled Dada Data Alpha Beta: Loyalty Marketing in a Digital Age.
Julie discussed why building customer loyalty no longer follows a linear path from strategy to communications. She expained that in a world gone digital, the best loyalty marketing begins with an explosion of ideas, tactics and experiences that reach every nook and cranny of the three-dimensional marketing landscape. Sharing compelling case studies and best-in-class practices, Julie showed how marketers need to re-think conventional approaches to building customer loyalty and to assign dynamic new roles to everyone in the marketing mix.
Download the presentation by clicking on the PDF link here.
To learn more, contact Julie directly at julie.bustos@lacek.com
The Lacek Group is a data- and behavior-driven direct marketing agency specializing in the development, communication and ongoing management of customer loyalty programs.
05.06.2009
BY Julie Bustos
MINNEAPOLIS, MN
The Lacek Group hosted a Regional Workshop for the Association of National Advertisers (ANA) at the Hotel Ivy in downtown Minneapolis on May 6, 2009. This was the ANA’s first-ever Regional Workshop in Minnesota. The topic: New Approaches to Connecting with Customers.
Julie Bustos, Senior Partner and Vice President of Interactive and Information Systems, delivered a lively talk entitled Dada Data Alpha Beta: Loyalty Marketing in a Digital Age.
Julie discussed why building customer loyalty no longer follows a linear path from strategy to communications. She expained that in a world gone digital, the best loyalty marketing begins with an explosion of ideas, tactics and experiences that reach every nook and cranny of the three-dimensional marketing landscape. Sharing compelling case studies and best-in-class practices, Julie showed how marketers need to re-think conventional approaches to building customer loyalty and to assign dynamic new roles to everyone in the marketing mix.
Download the presentation by clicking on the PDF link here.
To learn more, contact Julie directly at julie.bustos@lacek.com
The Lacek Group is a data- and behavior-driven direct marketing agency specializing in the development, communication and ongoing management of customer loyalty programs.
© 2010 The Lacek Group. 900 2nd Avenue South, Suite 1800, Minneapolis, MN 55402 | 612.359.3700 | info@lacek.com