Loyalty Marketing Clients Enjoy Success at Awards
05.22.2007
For almost 15 years The Lacek Group has been helping clients gain the trust, loyalty and affinity of consumer audiences around the globe. With great success, we have developed, executed and managed a number of innovative loyalty marketing programs for a variety of clients. Our clients’ success is measured against several benchmarks – from brand awareness and industry recognition to financial profit and creative integrity – but recognition and support that comes directly from customers is among the most powerful forms of accomplishment any brand could hope for.
The Freddie Awards, the most prestigious member-generated awards in the travel industry, allows consumers to rank frequent travel programs and vote for their favorites. Frequent flyer and frequent guest programs from around the world compete in nine Freddie Awards categories, culminating in the highly coveted Program of the Year award. We are proud to have played a role in our clients’ success, and would like to take this opportunity to acknowledge all past and present Lacek clients for their 2007 Freddie wins and recognition.
Congratulations to Starwood Hotels & Resorts for winning in 11 categories, including Program of the Year – Asia Pacific (AP) and Europe Middle East Africa (EMEA); Best Elite Level Program – AP and EMEA; Best Travel Awards Program Affinity Credit Card – Americas; Best Bonus Promotion – AP; Best Award Redemption – Americas, AP and EMEA; and Best Customer Service – AP and EMEA; and to Continental Airlines for ranking in the top five in several categories including Program of the Year – Americas; Best Elite Level Program – Americas; Best Web Site – Americas; Best Customer Service – Americas; and Best Award Redemption – Americas.
Additional congratulations to companies for whom we have developed loyalty programs or communications, including Delta Air Lines – SkyMiles, Emirates – Skywards, Frontier Airlines – EarlyReturns, Midwest Airlines – Midwest Miles and Singapore Airlines – KrisFlyer.
05.22.2007
For almost 15 years The Lacek Group has been helping clients gain the trust, loyalty and affinity of consumer audiences around the globe. With great success, we have developed, executed and managed a number of innovative loyalty marketing programs for a variety of clients. Our clients’ success is measured against several benchmarks – from brand awareness and industry recognition to financial profit and creative integrity – but recognition and support that comes directly from customers is among the most powerful forms of accomplishment any brand could hope for.
The Freddie Awards, the most prestigious member-generated awards in the travel industry, allows consumers to rank frequent travel programs and vote for their favorites. Frequent flyer and frequent guest programs from around the world compete in nine Freddie Awards categories, culminating in the highly coveted Program of the Year award. We are proud to have played a role in our clients’ success, and would like to take this opportunity to acknowledge all past and present Lacek clients for their 2007 Freddie wins and recognition.
Congratulations to Starwood Hotels & Resorts for winning in 11 categories, including Program of the Year – Asia Pacific (AP) and Europe Middle East Africa (EMEA); Best Elite Level Program – AP and EMEA; Best Travel Awards Program Affinity Credit Card – Americas; Best Bonus Promotion – AP; Best Award Redemption – Americas, AP and EMEA; and Best Customer Service – AP and EMEA; and to Continental Airlines for ranking in the top five in several categories including Program of the Year – Americas; Best Elite Level Program – Americas; Best Web Site – Americas; Best Customer Service – Americas; and Best Award Redemption – Americas.
Additional congratulations to companies for whom we have developed loyalty programs or communications, including Delta Air Lines – SkyMiles, Emirates – Skywards, Frontier Airlines – EarlyReturns, Midwest Airlines – Midwest Miles and Singapore Airlines – KrisFlyer.
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