Lacek Announces New Senior Partners
02.14.2007
MINNEAPOLIS, MN
The Lacek Group, the loyalty marketing practice of OgilvyOne Worldwide, has promoted Randy Olson and Randall Gunderson to Senior Partners. Olson and Gunderson are both Vice Presidents in the account services area.
Gunderson brings more than 15 years of database, consulting and account management experience to the senior management team and is currently working on the Starwood Hotels & Resorts account. He received his bachelor of arts degree in economics from Gustavus Adolphus College in St. Peter, Minnesota.
Olson, with over eight years of experience, leads the Ameriprise Financial account for the agency’s Direct Design division, and continues to develop several other accounts. He earned his bachelor of arts degree at the University of Minnesota.
The Lacek Group is a data- and behavior-driven direct marketing agency specializing in the development, communication and ongoing management of customer loyalty programs. Based in Minneapolis, TLG has designed, built and managed loyalty programs and customer relationship initiatives for clients like Starwood Hotels & Resorts (Starwood Preferred Guest), Continental Airlines (OnePass), Musicland (Replay) and National Car Rental (Emerald Club).
02.14.2007
MINNEAPOLIS, MN
The Lacek Group, the loyalty marketing practice of OgilvyOne Worldwide, has promoted Randy Olson and Randall Gunderson to Senior Partners. Olson and Gunderson are both Vice Presidents in the account services area.
Gunderson brings more than 15 years of database, consulting and account management experience to the senior management team and is currently working on the Starwood Hotels & Resorts account. He received his bachelor of arts degree in economics from Gustavus Adolphus College in St. Peter, Minnesota.
Olson, with over eight years of experience, leads the Ameriprise Financial account for the agency’s Direct Design division, and continues to develop several other accounts. He earned his bachelor of arts degree at the University of Minnesota.
The Lacek Group is a data- and behavior-driven direct marketing agency specializing in the development, communication and ongoing management of customer loyalty programs. Based in Minneapolis, TLG has designed, built and managed loyalty programs and customer relationship initiatives for clients like Starwood Hotels & Resorts (Starwood Preferred Guest), Continental Airlines (OnePass), Musicland (Replay) and National Car Rental (Emerald Club).
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