The Lacek Group Recognized for Starwood Work
01.31.2007

MINNEAPOLIS, MN

The 30th annual American Graphic Design Awards recognizes the best and the brightest within the country’s growing graphic design community. Standing out in a crowd of more than 11,000 entries, The Lacek Group was honored for two notable Starwood accomplishments in 2006.

Credentials

The Lacek Group’s Starwood creative team received a 2006 American Graphic Design Award for Starwood’s 2006 Credentials in the Brochures and Collateral category.

Designed to reflect Starwood Preferred Guest’s exceptional benefits and customer service, the 2006 welcome kit demonstrated a true balance between stylish sophistication and innovative functionality. From the rich, textured paper stock and large stunning photographs to the sleek inner pocket and tangible membership card, a functional and refined welcome kit was produced, winning approval from Starwood Preferred Guest members as well as accolades for Lacek’s creative team.

Elite Year-End Offer

The Lacek Group’s Starwood creative team received a 2006 American Graphic Design Award in the Direct Mail and Direct Response category for Starwood’s 2005 Elite Year-End Redemption Offer.

Starwood’s Elite Year-End Offer was designed to resemble an important invitation or gift and to thank Starwood’s Gold and Platinum members for their business. Its stylish vellum envelope, standout square shape and eye-catching metallic ink exterior created the sense that something exceptional was inside. A unique die-cut, which created an exciting panel-by-panel reveal, unveiled a 50%-off Starpoint redemption offer and Starwood’s thanks to its most loyal customers. Properties representing every region in the world were included in the photography and a list of some of Starwood’s most popular hotels were included as suggested places to redeem this generous gift.

Mark Weninger, The Lacek Group's Chief Creative Officer, said, "Congratulations to the combined Lacek and Starwood team for this recognition. It was a collaborative effort that produced some great work."

The Lacek Group is a behavior- and data-driven direct marketing agency specializing in the development, communication and on-going management of customer loyalty programs.