DM News - Starwood Continues to Personalize...
11.18.2005
BY Marji McClure

When visitors check into any hotel, they expect prompt and personalized service. At hotels in the Starwood Hotels & Resorts chain, customers get that same punctual service once they check out, too.

Thanks to the efficiency and customization available through a variable digital print initiative, Starwood's guests quickly receive information about the hotel's rewards program...

(Learn more about how The Lacek Group and Jerome Group helped Starwood quickly send personalized membership kits to hotel guests).

Read more at DMNEWS.com