As the Loyalty Marketing Practice of OgilvyOne Worldwide, The Lacek Group specializes in retention marketing and loyalty programs that allow our clients to preserve, protect and grow the value of their best customers.

We demonstrate our expertise by devising customized and data-driven concepts, results-driven creative, innovative marketing strategy and smart interactive solutions, while proving our can-do attitude in every measure.

We are sophisticated, hands-on and passionate loyalty marketers who are committed to our people, to long-term client partnerships and to our clients' success, and who demonstrate in every engagement that “we” is always stronger than "I."







Highlights

Continental Airlines OnePass: 2008 Elite Credentials
Striking photography, innovative design and a new fulfillment vendor resulted in an extraordinary 2008 credentials kit... [more]

New Directions in Loyalty [8.25.08]
National Car Rental, a unit of Vanguard Car Rental USA Inc., has long been a leader in developing innovative technological solutions that make car rentals faster and more convenient for frequent... [more]

Team Tuna Noodle takes the Cake [7.29.08]
Fewer children will go to sleep hungry for weeks to come this year, thanks to the generous spirit of tlg/tlc. [more]

Bustos Shares Email Strategies at 2008 Conference [4.21.08]
...how Lacek’s clients are succeeding in building data-enabled email strategies, how companies can start small and build to sophisticated solutions ... [more]