Promotions


Lacek Develops Effective, Customized Promotions for Loyalty Clients

Discounts, bonus points, rewards. At The Lacek Group, crafting the right promotion starts with a keen understanding of the customer's value to the organization. A targeted promotion that is well-communicated to the right audience offers benefits and positive results to both the customer and the loyalty marketer.

We design promotional programs that meet a host of key objectives. Some activate new members, others cross-sell related products to new segments, many provide targeted rewards to retain key customers and some include strategic partnerships that bring new value to members. With programs tailor-made for each client, the opportunities are endless. As part of our comprehensive, disciplined approach, promotions designed at The Lacek Group also include tracking that clearly measures effectiveness, making the next campaign that much more targeted and successful.