Offering a wide range of marketing services to our clients, The Lacek Group's prevailing area of expertise is loyalty and retention marketing. At Lacek we design, build and manage some of the industry’s most successful recognition-based loyalty programs for a variety of clients spanning several categories. Developing customized, targeted, effective loyalty programs for more than a decade, Lacek is positioned to execute every phase of the process — from program design and implementation to creative development and comprehensive program analytics.