TLG Grows Strategic Services Team to Meet Client Needs



The Lacek Group (TLG) — a Minneapolis-based, customer-engagement agency — is expanding the agency’s Strategic Services team with three new hires:

     Michelle Wildenauer returns to TLG as a Senior Vice President, Strategic Services,
     Marcin Michalek has been named Senior Manager, Strategic Services; and
Joe Rueckert has been named Director, Strategic Services.

"As TLG continues to grow, our clients are engaging us in more strategic initiatives related to loyalty, CRM, and omnichannel customer engagement," says Danika Hoffmann, Senior Vice President and leader of the Strategic Services team. “That’s why we could not be more thrilled to welcome these incredibly talented strategists.”

Wildenauer will lead the Program Development Strategy team. For the past several years at Thomson Reuters, she formed the strategic marketing function for its small-law-firm business, and led a marketing insights team of data and digital analysts. While at TLG from 1993 to 2012, Wildenauer developed and managed many of the agency’s loyalty programs, including the award-winning Starwood Preferred Guest, Ford Owner Advantage Rewards, and US Bank FlexPerks programs.

Michalek will serve as the senior strategy leader on the Ford Motor Company account; he brings deep expertise in customer-engagement strategy and loyalty programs to the new position. Prior to joining TLG, Michalek was Senior Database Marketing Manager at and Customer Engagement Manager at Caribou Coffee. Michalek also worked for General Mills and Delta Airlines in marketing consulting and analyst roles, and for General Motors in mechanical engineering and technician supervisory positions.

Rueckert will lead customer engagement strategy for new and existing clients. He brings over 15 years of experience in digital engagement experience to the The Lacek Group, most recently as Digital Engagement Manager with Land O'Lakes, Inc. He also was Director, Activation Planning at Martin Williams Advertising and held digital marketing leadership roles at Ameriprise Financial and MRM Worldwide.

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About The Lacek Group
TLG is a customer-engagement agency that develops marketing solutions at the intersection of brands, data insights, and creativity. TLG designs and optimizes highly successful customer-relationship management initiatives, loyalty programs, and customer communications across all media for some of the world’s most respected brands. The agency’s clients include Starwood Hotels & Resorts, Carnival Cruise Lines, U.S. Bank, Enterprise Holdings (National Car Rental, Alamo Rent A Car, Enterprise Rent-A-Car), United Airlines, Ford Motor Company, DuPont Pioneer, and DuPont Crop Protection. TLG is a specialty agency of Ogilvy & Mather. Learn more about TLG at