The Lacek Group (TLG), a Minneapolis-based customer-engagement agency, is proud to be the social media sponsor for the 2015 Special Olympics Minnesota Summer Games. Held at Stillwater Area High School in Stillwater, Minnesota, the Special Olympics event runs from Thursday, June 18, through Saturday, June 20.
TLG will help raise awareness for the organization and the competition by providing financial support as well as social media coverage of the Summer Games, including individual events and special activities. From the Athlete Wellness Village on the Stillwater Area High School campus, TLG will manage the organization’s Facebook, Twitter, and Instagram accounts, providing updates throughout the competition-filled weekend.
“Special Olympics is our charity partner for 2015 and 2016, and we are very proud to support its mission,” said Chris Hoffman, VP, Talent and Communications at TLG. “This sponsorship is a fun way for our employee volunteers to use their social media expertise to elevate the visibility of the organization and the athletes.”
The 2015 Summer Games in Minnesota will kick off on Thursday, June 18, with a Celebration Ceremony at the Mall of America. The organization’s Flame of Hope will appear at the ceremony as part of its cross-country tour, honoring the 2015 World Summer Games in Los Angeles, which start on July 25.
The Special Olympics is the world's largest sports organization for children and adults with intellectual disabilities, providing year-round training and competitions to more than 4.4 million athletes in 170 countries.
TLG is a customer-engagement agency that develops marketing solutions at the intersection of brands, data insights and creativity. TLG designs and optimizes highly successful customer relationship management initiatives, loyalty programs and customer communications across all media for some of the world’s most respected brands. The agency’s clients include Starwood Hotels & Resorts, Carnival Cruise Lines, U.S. Bank, Enterprise Holdings (National Car Rental, Alamo Rent a Car, Enterprise Rent-A-Car), United Airlines, Ford Motor Company, and DuPont Pioneer and DuPont Crop Protection. TLG is a specialty agency of Ogilvy & Mather.