The Lacek Group, a leading loyalty marketing agency, is proud to announce the promotion of Tyler Love to the senior partner leadership team.
As a Senior Partner and Vice President, Account Services, Love leads the Enterprise Holdings Inc. account for The Lacek Group, which manages the loyalty programs for Enterprise Rent-A-Car, National Car Rental and Alamo Rent-A-Car. Love also directs customer engagement efforts for Enterprise Car Sharing and Enterprise Car Sales.
“We’re happy to recognize Tyler for his contributions to our clients and the entire agency,” said Dan Knudsen, Managing Director, Client Services for The Lacek Group. “Tyler was instrumental in the launch of Enterprise Plus this spring and continues to be a leader for his clients as they forge deeper connections with their customers.”
Prior to his work with Enterprise Holdings, Love led the agency’s client services team for Starwood Resorts & Hotels. Love joined The Lacek Group in 2004 from Ogilvy & Mather in New York where he worked on direct marketing strategies for IBM and American Express. Love has a bachelor’s degree in Marketing and Management from the University of Kentucky.
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About The Lacek Group
The Lacek Group is a data-driven marketing agency that designs and optimizes customer relationship and loyalty initiatives. The agency’s clients include United Airlines, Starwood Hotels & Resorts, Enterprise Holdings (National Car Rental, Alamo Rent A Car, Enterprise Rent-A-Car), Ford Motor Company and DuPont Pioneer. The Lacek Group is a specialty agency of Ogilvy & Mather.