The Lacek Group, a leading loyalty marketing agency, has hired Wes Beyrent as Vice President, Digital Strategy. Beyrent joins The Lacek Group to help lead digital initiatives for the agency’s full client roster.
“His credentials and passion make Wes an excellent candidate to join our agency’s digital team,” said Julie Bustos, Senior Partner, Vice President, Interactive and Information Systems at The Lacek Group. “He will keep our clients and their campaigns on the forefront of emerging technologies and help drive the agency’s innovative approach to loyalty marketing.”
Prior to joining The Lacek Group, Beyrent was Vice President, Director of Creative Technology & User Experience at Publicis in Dallas, where he helped the agency integrate emerging technologies with creative development. He was a driving force in developing breakthrough interactive experiences for the agency’s client roster, including a Shazam-based theater campaign, a social spa getaway planner, and a user-generated music track mixer.
“Great strategy is developed with decisions backed by real data, and The Lacek Group knows data better than any agency with whom I've ever worked,” said Beyrent. “I'm a huge proponent of integrating User Experience practices throughout an entire project’s timeline. Given this is already a very important part of the agency’s campaign process, it was an easy decision to join this team.”
Prior to joining Publicis, Beyrent held a similar position at Tribal DDB where he created award-winning digital initiatives for such companies as Nokia, Microsoft, Pepsi, Mountain Dew, Clorox, PlayStation and Bud Light.
Beyrent has a bachelor’s degree from the College of Imaging Arts and Sciences at Rochester Institute of Technology in Rochester, NY.
The Lacek Group is a data-driven marketing agency that designs and optimizes customer relationship and loyalty initiatives. The agency’s clients include United Airlines, Starwood Hotels & Resorts, Enterprise Holdings (National Car Rental, Alamo Rent A Car, Enterprise Rent-A-Car), Ford Motor Company and DuPont Pioneer. The Lacek Group is a specialty agency of Ogilvy & Mather.