The Lacek Group, a leading loyalty marketing agency, has hired Rick Boubelik as a new Vice President and Account Supervisor in the agency’s Client Services Group. At The Lacek Group Boubelik will manage the agency’s financial services and insurance businesses and help lead the agency’s new business development activities.
“Rick joins us at an exciting time, with the agency experiencing continued growth from both existing and new clients,”said Dan Knudsen, Managing Director, Client Services. “We believe his experience and credentials will be a great addition to our team of customer relationship management experts.”
For more than 25 years, Boubelik has been involved in designing and managing some of the world's leading loyalty programs for notable brands such as American Express, Visa, Wyndam Hotel Group, Orbitz, Eddie Bauer and Hallmark. One of the founders of Denali (now OLSON) and his own consulting business, Customer Experienced Marketing, Boubelik has developed results driven consumer and business to business strategies for both large and small companies.
Boubelik also held executive positions with Carlson Marketing and U.S. Bank. He entered the loyalty marketing arena when he ran the Northwest Airlines WorldPerks program in the early 1990's. Boubelik is a graduate of the University of Minnesota.