DirectDesign Minneapolis, a division of The Lacek Group, and U.S. Bank, its long-standing client, were recently awarded two Gold ARC Awards by the Midwest Direct Marketing Association. The highest honor Gold Awards were secured in the categories of Consumer Integrated/Multi-Media Campaign and Combined Integrated/Multi-Media Campaign for the 2010 U.S. Bank FlexPerks Visa Card Retention Campaign. The DirectDesign and U.S. Bank team also won Gold awards in 2010 for their work on converting the WorldPerks Visa to the FlexPerks Visa.
The annual ARC (Art-Response-Copy) Awards Program honors creative direct-response solutions to specific marketing challenges that generate outstanding results.
“The continued success of our direct marketing is a result of the great strategic partnership we have with U.S. Bank,” said Michelle Wildenauer, senior partner and group account director at DirectDesign. “And, we’re thrilled that this results-driven program continues to evolve and be recognized throughout our industry.”
The recent Gold ARC Awards join a roster of honors received by the U.S. Bank and DirectDesign partnership. Last fall, the team was awarded a Gold ECHO at the 2010 DMA (Direct Marketing Association) International ECHO Awards Competition, one of only three Golds awarded to U.S. companies. In addition, the FlexPerks Visa launch also won the COLLOQUY Loyalty Award for innovation in financial services.