DirectDesign Minneapolis, a division of The Lacek Group, added a Gold ECHO to its impressive array of industry awards.
The agency’s contribution to the launch of the U.S. Bank FlexPerks Visa, which included marketing the cards based on smart data-driven strategies to generate card activity, was recognized at the 2010 DMA (Direct Marketing Association) International ECHO Awards Competition on October 12, 2010. Of the nearly 1,000 international campaigns submitted to this year’s ECHO Awards Competition, only 16 were honored with Gold, and only three Gold awards went to U.S. agency offices. In addition to the ECHO, the campaign was recognized earlier in 2010 with three MDMA ARC awards for creative excellence in direct response and the COLLOQUY Loyalty Award for innovation in financial services.
“We are proud to have partnered with U.S. Bank to launch the FlexPerks Visa cards campaign,” said Michelle Wildenauer, Group Account Director at Lacek. “Together we used data-driven customer insights to outmaneuver the competition and win over divided customer loyalties; and with smart strategy and consumer-focused tactics, U.S. Bank was able to exceed its conversion goals.”
The DMA International ECHO Awards Competition honors the world's best direct marketing campaigns — campaigns that have raised the bar in terms of strategy, creativity and results. ECHO stands for great work that worked great. Campaigns recognized by ECHO not only do everything right in terms of marketing and creative execution, they demonstrate insight into audience behavior and earn the involvement of their target markets.
In photo from left to right: Bill Baker, Michelle Wildenauer, Tim Gross, Bob Daly of U.S. Bank, Carolyn Schumacher, Dan Knudsen
The Lacek Group/Direct Design Minneapolis is a data-driven interactive and direct marketing agency that designs and manages customer loyalty marketing initiatives. Clients include U.S. Bank (FlexPerks Visa), Starwood Hotels & Resorts (Starwood Preferred Guest), Continental Airlines (OnePass), Ford Motor Company (Owner Advantage Rewards) and National Car Rental (Emerald Club).