This month National Car Rental’s Emerald Club launched its popular ONE TWO FREE promotion for the eighth consecutive year, giving the promotion a new look for a fresh perspective on the Emerald Club member experience. Created by The Lacek Group, the online registration application was designed to attract new Emerald Club members and generate incremental rentals among existing members. This highly dynamic experience gives members a single entry point to register, track qualifying rental transactions, redeem awards and learn more about their Emerald Club benefits. The promotion application also provides National’s Customer Service Center with a back-end interface to manage customer inquiries.
To see the campaign in action, visit: http://www.emeraldclubpromos.com/12free10
Based in Minneapolis, The Lacek Group is a data-driven interactive and direct marketing agency that designs and manages customer loyalty marketing initiatives. Clients include Starwood Hotels & Resorts (Starwood Preferred Guest), Continental Airlines (OnePass), Ford Motor Company (Owner Advantage Rewards) and National Car Rental (Emerald Club).