MINNEAPOLIS, MN
The Lacek Group, long-time Loyalty Agency of Record for National Car Rental and it's Emerald Club, is pleased to share that TheStreet recently recognized National's Emerald Club program as one of the 5 best customer loyalty programs in a June 25, 2010, article titled “5 Best, 5 Worst Customer-Loyalty Programs.”
TheStreet cited the Emerald Aisle, “National's fast lane for frequent renters that not only gets them from plane to car faster than most folks can call up their rental agreement, but also gives renters their pick of any car on the lot once they arrive.” The article also noted that “the speed-through service is what makes the sometimes unseemly process of vehicle rental seem a bit more bearable.”
Based in Minneapolis, The Lacek Group is a data-driven interactive and direct marketing agency that designs and manages customer loyalty marketing initiatives. Clients include Starwood Hotels & Resorts (Starwood Preferred Guest), Continental Airlines (OnePass), Ford Motor Company (Owner Advantage Rewards) and National Car Rental (Emerald Club).
