permission + relevance = attention
Matt said: Now to find the golden nugget: f(attention) = transaction [More]

Anticipation as a Loyalty Driver
Dave McConnell said: That's an interesting connection. Will anticipation of a cool innovation keep a customer loyal (all... [More]

Google Chrome Enters the Browser Wars. Fallout to impact Marketers?
Dave McConnell said: Google has taunted Microsoft another time. I've only had it loaded since yesterday morning, but I... [More]

Loyalty Built On Happiness?
Cory H said: I know I'm late to the party, but I just caught the first episode of 'Mad Men' last night. Don't kno... [More]

Loyalty Built On Happiness?
Dave McConnell said: A key point that Godin makes is that it’s not what people have that makes them unhappy, but rather w... [More]