Continental Airlines develops innovative use of smartphone technology

Recently I flew Continental Airlines from Phoenix to Minneapolis with a stopover in Houston.  During my 52 minute layover in Houston, I found just enough time to get a snack and get comfortable in the Presidents Club lounge.  I decided to check out a new feature through my Blackberry at pda.continental.com.  The "Flight Status and Information" link took me to a page where I entered my flight number and date and I discovered virtually all the information I wanted to know about my flight.  I found that my flight was delayed 30 minutes, I was in the best available seat and that I would be served a light meal during the flight.

On this particular day, I found that my connecting flight to Minneapolis was 30 minutes late, so I was able to sit back and relax a bit more in the lounge.  Wondering if this was going to be a "creeping delay", I next clicked on the "Where is this aircraft coming from link"?  I was relieved to see that the aircraft had departed Chicago slightly late and was scheduled to arrive within a few minutes.  From there, I could also link to the weather in Chicago...this would come in handy if you're wondering whether your aircraft is facing a substantial weather delay.

Flight disruptions are a given in the world of a frequent traveler, so the more I know about such delays the more power I have to control my situation...whether that may be changing flights, finding a comfortable waiting area or simply re-setting my expectations.

Comments
I read an article recently where a person with a smart phone would get beemed alerts from various vendors - this was at a Nascar event. The user was able to select allow or not and would either be fed new offers, or not depending on their choice. While this lends a bit to guerilla marketing, it does have the opt-in/out feature. Partners, like car rentals could easily beam latest specials during layovers, Hotels could beam an offer when the user is within proximity to an indoor display ad, or the airline could beam general info on the program with defference to whether the User is in the general concourse or in the Elite clubs.
# Posted By JM | 7/28/08 12:11 PM
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