Welcome

Hello and welcome to the new loyalty blog from The Lacek Group (TLG).

We're excited to provide a forum to talk about loyalty marketing news, practices and ideas.  We want to foster an informal discussion among colleagues and anyone interested in loyalty marketing. It's something we are very passionate about, but not something our friends want to discuss over a nice dinner. 

Many of us at The Lacek Group plan to contribute to this blog, and given the varied range of our clients's industries, you might see topics on loyalty in transportation & travel, financial planning, gaming,  retail  and credit cards.

If you don't know who we are, please visit us at Lacek.com