For 18 years as a loyalty and relationship marketing consultant, Jon has built and managed loyalty and direct marketing programs around the globe. Jon currently leads the Continental Airlines account where he oversees a team of direct marketing and electronic communications professionals. Prior to working on the Continental account, Jon led several program design and redesign efforts for premier airline clients, including Delta Air Lines, Emirates Airlines, LanChile Airlines and Scandinavian Airlines.
Beginning in 1993 Jon spent six years on two separate assignments in Singapore where he opened and managed The Lacek Group’s first office outside the U.S. Jon consulted with a consortium of airlines on the implementation and management of one of Asia’s first frequent flyer programs. He also led development of a business-to-business loyalty program for Cisco Systems and led direct marketing initiatives for Singapore Airlines, FedEx, Pan Pacific Hotels and Resorts and Starwood Hotels & Resorts.
Prior to joining The Lacek Group, Jon worked at Northwest Airlines where he managed 15+ partner relationships for the WorldPerks frequent flyer program.
Jon received his bachelor of arts degree from the University of St. Thomas, cum laude, majoring in business administration and marketing.