Randy Gunderson
Senior Partner, Account Services
Randy has more than 15 years experience in the loyalty marketing field. Since 2004, Randy has directed one of Lacek’s cornerstone clients – Starwood Hotels & Resorts – devising strategies and plans that yield highly targeted communications to Starwood Preferred Guest members. Since taking this leadership role on Starwood, Randy has helped Starwood meet program goals for acquisition, retention and share growth.
Prior to working on Starwood, Randy led database marketing efforts and/or loyalty engagements on several other accounts, including Musicland, Grand Casino, LanChile Airlines, Deluxe Corporation and Walt Disney Parks and Resorts.
Randy was in customer marketing and finance at Provell, Inc. (formerly Damark International) before joining The Lacek Group.
Randy holds a bachelor of arts degree in economics from Gustavus Adolphus College in St. Peter, MN.
Senior Partner, Account Services
Randy has more than 15 years experience in the loyalty marketing field. Since 2004, Randy has directed one of Lacek’s cornerstone clients – Starwood Hotels & Resorts – devising strategies and plans that yield highly targeted communications to Starwood Preferred Guest members. Since taking this leadership role on Starwood, Randy has helped Starwood meet program goals for acquisition, retention and share growth.
Prior to working on Starwood, Randy led database marketing efforts and/or loyalty engagements on several other accounts, including Musicland, Grand Casino, LanChile Airlines, Deluxe Corporation and Walt Disney Parks and Resorts.
Randy was in customer marketing and finance at Provell, Inc. (formerly Damark International) before joining The Lacek Group.
Randy holds a bachelor of arts degree in economics from Gustavus Adolphus College in St. Peter, MN.
|
© 2008 The Lacek Group. 900 2nd Avenue South, Suite 1800, Minneapolis, MN 55402 | 612.359.3700 | info@lacek.com