Dan Knudsen
Managing Partner, Worldwide Client Services Director
As Client Services Director of The Lacek Group, Dan leads a team of client services professionals across a wide portfolio of companies.
Dan is responsible for strategic oversight and all client relationships. Prior roles during his 10 years at the agency include Group Vice President of Account Services as well as Vice President of Consulting and Database Marketing.
Dan is a 20-year veteran in consumer advertising and marketing. Prior to joining The Lacek Group, he served as Vice President, Worldwide Marketing, for National Car Rental where he was responsible for $80 million of annual advertising, partnership and marketing activities. At National, Dan played a key role in redefining the company’s overall strategic direction by authoring its segmentation strategy, which included a key component in National’s successful turnaround process — The Emerald Club, National’s frequent-renter program. He was instrumental in the development and management of The Emerald Club.
Before his decade-plus tenure at National, Dan held marketing and communications positions in the retail and healthcare industries. Dan graduated from St. Cloud State University, Minnesota, with a bachelor of arts degree in journalism.
Managing Partner, Worldwide Client Services Director
As Client Services Director of The Lacek Group, Dan leads a team of client services professionals across a wide portfolio of companies.
Dan is responsible for strategic oversight and all client relationships. Prior roles during his 10 years at the agency include Group Vice President of Account Services as well as Vice President of Consulting and Database Marketing.
Dan is a 20-year veteran in consumer advertising and marketing. Prior to joining The Lacek Group, he served as Vice President, Worldwide Marketing, for National Car Rental where he was responsible for $80 million of annual advertising, partnership and marketing activities. At National, Dan played a key role in redefining the company’s overall strategic direction by authoring its segmentation strategy, which included a key component in National’s successful turnaround process — The Emerald Club, National’s frequent-renter program. He was instrumental in the development and management of The Emerald Club.
Before his decade-plus tenure at National, Dan held marketing and communications positions in the retail and healthcare industries. Dan graduated from St. Cloud State University, Minnesota, with a bachelor of arts degree in journalism.
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