Bill Baker
President
Bill is President of The Lacek Group, where his primary responsibility is overseeing the day-to-day operations of the Minneapolis office as well as representing Lacek within the Ogilvy network.
Bill's tenure at the agency includes management responsibilities for some of the agency’s largest and most prestigious clients, including Starwood Hotels & Resorts and Walt Disney Attractions.
Before joining Lacek, Bill served as Corporate Vice President, Global System Development, for National Car Rental where he directed worldwide franchise operations, quality management and partnership marketing efforts. In this highly visible position, Bill managed National’s efforts identifying and negotiating the business terms of its wide spectrum of marketing partnerships with the country’s premier airlines, hotel operators and specialty-appeal groups such as the NCAA, PGA Tour and Walt Disney Company. As Vice President at National, Bill also led the sales team for high-value commercial accounts representing over $700 million of system revenue.
Bill holds bachelor of science and juris doctor degrees from the University of Minnesota, and began his professional career as a private practice attorney.
President
Bill is President of The Lacek Group, where his primary responsibility is overseeing the day-to-day operations of the Minneapolis office as well as representing Lacek within the Ogilvy network.
Bill's tenure at the agency includes management responsibilities for some of the agency’s largest and most prestigious clients, including Starwood Hotels & Resorts and Walt Disney Attractions.
Before joining Lacek, Bill served as Corporate Vice President, Global System Development, for National Car Rental where he directed worldwide franchise operations, quality management and partnership marketing efforts. In this highly visible position, Bill managed National’s efforts identifying and negotiating the business terms of its wide spectrum of marketing partnerships with the country’s premier airlines, hotel operators and specialty-appeal groups such as the NCAA, PGA Tour and Walt Disney Company. As Vice President at National, Bill also led the sales team for high-value commercial accounts representing over $700 million of system revenue.
Bill holds bachelor of science and juris doctor degrees from the University of Minnesota, and began his professional career as a private practice attorney.
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