Mission, Vision, Values

Mission
As the Loyalty Marketing Practice of OgilvyOne Worldwide, The Lacek Group specializes in retention marketing and loyalty programs that allow our clients to preserve, protect and grow the value of their best customers.

We demonstrate our expertise by devising customized and data-driven concepts, results-driven creative, innovative marketing strategy and smart interactive solutions, while proving our can-do attitude in every measure.

We are sophisticated, hands-on, passionate loyalty marketers who are committed to our people, to long-term client partnerships and to our clients’ success, and who demonstrate in every engagement that “we” is always stronger than "I."

Vision
We strive to share our inventive approach with premiere clients who believe in our commitment to innovation.

We seek to offer our world-class loyalty marketing solutions to a growing number of diverse industries and channels.

We endeavor to harness our experience, show our intelligence and aggressively deploy technology to become and remain our clients' loyalty agency of choice.

Values
We recognize and reward excellence without attitude, and teamwork without ego.

We create and preserve an atmosphere that fosters innovation and is casual, welcoming and fun-loving.

We pride ourselves on our hard work and integrity among our people and with every one of our clients.