As the Loyalty Marketing Practice of OgilvyOne Worldwide, The Lacek Group specializes in retention marketing and loyalty programs that allow our clients to preserve, protect and grow the value of their best customers.

We demonstrate our expertise by devising customized and data-driven concepts, results-driven creative, innovative marketing strategy and smart interactive solutions, while proving our can-do attitude in every measure.

We are sophisticated, hands-on and passionate loyalty marketers who are committed to our people, to long-term client partnerships and to our clients' success, and who demonstrate in every engagement that “we” is always stronger than "I."







Highlights

Bustos to Share Email Strategies at 2008 Conference [4.21.08]
...how Lacek’s clients are succeeding in building data-enabled email strategies, how companies can start small and build to sophisticated solutions ... [more]

Green Means Go and Wins Effie [7.11.07]
The result of the Green Means Go campaign and the new Emerald Club include accelerated growth in membership, active renters and rentals per member... [more]

The Lacek Group Helps Celebrated Theatre Troupe [5.10.07]
... help the theatre take steps to rebuild its brand through a marketing campaign promoting the company's.. [more]

Smart Spending for Profitable Customers [4.01.07]
... are used to attract and retain loyal customers, creating the need to take a close look at their total customer relationship investment... [more]